Projects
2025
Creative ProducerÂ
Overview
Decided to do the product launch in a slightly whimsical way by literally putting the pants to the test of no-fade against the most formidable washing warriors our country has to offer
Key Results
40k organic viewsÂ
25% increase in reels reachÂ
Could replicate for ads to drive slaesÂ
2024-2025
Content ProducerÂ
Overview
Went down to Goa and did a bit of everything shot the footage, learned how to edit and color grade it, and managed the market recipe setups. Packed a whole lot of content into each trip, and it’s all ready to go live soon
Key Results
Grew the page to 1.1k followers organicallyÂ
100% client satisfaction sentimentÂ
89% positive sentiment
Learnt short form editingÂ
2035
Creative Director
Overview
I built a literal vault for all the ideas that got rejected over my last six years of working. It’s a separate folder full of concepts that never saw the light of day. Honestly? It’s the ultimate backup for those painful days when your brain just refuses to thin
Key Results
Learning to codeÂ
Learning importance of UXÂ
2035
At home barista
Overview
Decided to build something this year and registered the name. It’s born out of my love for SRK and a deep love for beverages (not just coffee or matcha, but so much more). Now, I'm putting my own style into making unique variations and starting a cafe at home.
Key Results
Gingerale Coffee
Lemonade MatchaÂ
2 step Vietnamese